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Fender Guitar Shops
Fender are one of the largest and most recognisable manufacturers of instruments. They are famous for certain signature designs such as the Stratocaster and Telecaster but have produced a huge number of designs over the years. The company was founded in Fullerton, CA by Clarence Leonidas Fender in 1946 and he designed one of the first and most commercially successful sold-body electric bass guitars, the Precision Bass, which has become a symbol of rock, jazz, country, funk and many other genres. The company currently have their headquarters in Scottsdale, Arizona, with their main manufacturing facilities in Corona and Ensenada. The first of many instruments from this company was the Telecaster (originally called the Broadcaster), which was quickly followed by the Stratocaster. While Fender was not the first to manufacture electric guitars, as other companies and luthiers had produced electric guitars since the late 1920s,
none was as commercially successful as Fender's. Furthermore, while
nearly all other electric guitars then were either hollow-body guitars
or more specialized instruments such as Rickenbacker's
solid-body Hawaiian guitars, Fender had created versatile solid-body
electric guitars. These guitars were and still are popular for
musicians in a variety of genres. Other Fender instruments include the Mustang, Jazzmaster, Jaguar, Starcaster, Duo-sonic, and Bronco instruments; basses such as the Jazz Bass, the 'Telecaster Bass' reissue of the original 1950s Precision Bass; a line of lap steels; three models of electric violin, and the Fender Rhodes electric piano. In 1985 the company began a campaign, with the employees purchasing the company from CBS. Fender manufactures its highest quality guitars at its Corona
factory in California, United States of America and manufactures its
mid to high quality guitars at its Ensenada factory in Baja California,
Mexico. Fender also contracts Asian guitar makers to manufacture Fender
guitars and to also manufacture the lower priced Squier guitars. The older and American built Fender guitars are generally the most favoured, but pre-1990 Fender Japan
guitars are now highly regarded as well. Fenders built in Ensenada,
Mexico took over the main export role from the Japanese made Fenders
and Japanese Fenders are now manufactured mainly for the Japanese
market, with only a small number marked for export. Fender also managed to aquire Squier, a company who previously use to make strings, and this brand has been utilised by Fender since the early 80's to market inexpensive versions of its own instruments.
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